Undercover Worshippers

Here is a frightening article in the Wall Street Journal on mystery worshippers. These are guys who go undercover in worship services as first time attenders. They then rate your church on a five star scale. All this is part of a new trend in church marketing--church consultant firms. I thought the most revealing comment was the pastor at the end who states that Cracker Barrel is his chief competition. Love to hear your thoughts.